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DANIEL SÁENZ

Creative Tech Director

01Hello

Welcome to my website, my name is Daniel Sáenz and for the past 10 years I’ve been working as innovation and creative director in the amazing world of advertising, which basically means I’m a highly functional nerd.

During this time I’ve been able to take some crazy ideas and make them true, from web-based videogames to celebrate the launch of an animated TV shows, to a filter to help colorblind soccer fans see their team’s colors; or from a website that changes depending on the allergens on your area to promote allergy medicine to photography auctions in the metaverse to raise money for an education foundation.

I’m passionate about technology and finding the right solution for every problem, I’m an accredited expert on Customer Experience so I’m very good at mapping journeys and finding digital solutions for every touchpoint, which sounds boring but is the first step into awesome, creative digital solutions.

02Skills

Programming

HTML

PHP

Javascript

Python

Design

Photoshop

Illustrator

After Effects

Animate

Premiere

Dimension

Management

Basecamp

Zeplin

Teams

Excel -_-

03Experience

2019 – now VMLY&R Spain / Creative Tech Director

2016 – 2019 Y&R Madrid / Digital Development & Innovation Director

2015 – 2016 Awesome Web Marketing / Programming Director

2013 – 2015 Wunderman Bogotá / Programming Director

2013 – 2015 Y&R Bogotá / Creative Director

04Bio

Birthday 1982.06.29 Líbano, Colombia

Languages Spanish & English (Native Level)

Nationality Colombian (Spanish Residency)

05Education

2021 Customer Experience

2019 Human Center Design

2010 Graphic Design

2006 Psychology

2002+ Programming

06Personality

Easygoing, friendly, responsible, funny, teamworker, great at managing crisis, selling ideas and telling bad jokes.

07Interests

The Metaverse, technology, customer experience, human design, movies, travel, podcasting, illustration, photography, music.

08Some Accolades

Customer Exprience Certified by Forester.

Winner of several advertising awards including Golden and Bronze Cannes Lions.

09Some Clients

Coca Cola, Telefónica, Ford, Fiat, Foster’s Hollywood, British American Tobacco, Microsoft, LG, Cinfa, Procter & Gamble, beIN Sports, Movistar Series.

10Featured work

Game is not over

Client: Virtual Hero

Scope: Direction, UX, Development

Abstract: An interactive game where you use your smartphone as controller and any computer screen as display to promote the launch of the animated TV show "Virtual Hero".

#VendoOpelCorsa

Client: Opel

Scope: Direction

Abstract: A social media activation based on social listening that took control over the conversation around one of the most topical jokes in spanish culture.

The Billboard that says yes

Client: Cruz Roja

Scope: Direction, Development, UX

Abstract: An interactive billboard for homeless people that showed them live information about shelters, free food, weather, etc.

A Billboard for your Eyes

Client: Federópticos

Scope: Direction, Development, UX, Programming

Abstract: A billboard that detected if you had problems reading the copy using face recognition software and showed a promotion accordingly.

Emoticoke

Client: Coca Cola Puerto Rico

Scope: Digital Direction, Web Design, Development

Abstract: The first ever web domain using the smile emoji instead of regular characters.

Fifa 14

Client: Microsoft

Scope: Art direction, Motion Graphics, Digital direction

Abstract: To celebrate the first time Fifa 14 showcased colombian teams we replaced the replay shots from a live match with gameplay footage of the exact same play.

Safe Window

Client: beIN sports

Scope: Direction, Development, UX, Programming

Abstract: A football news website disguised as the software you regularly use in your job. We had a selection of 11 different interfaces from email, to spreadsheets, to 3D software.

True Colors

Client: beIN sports

Scope: Direction, Development, Programming

Abstract: An algorithm that helped color blind people see football games in a better way.

Live Preroll

Client: beIN sports

Scope: Direction, Development, Programming

Abstract: The only preroll that showed a live feed of the most important football match in Spain. We created our own media platform to display it on a renowned sports online magazine.