01Hello
Welcome to my website, my name is Daniel Sáenz and for the past 10 years I’ve been working as innovation and creative director in the amazing world of advertising, which basically means I’m a highly functional nerd.
During this time I’ve been able to take some crazy ideas and make them true, from web-based videogames to celebrate the launch of an animated TV shows, to a filter to help colorblind soccer fans see their team’s colors; or from a website that changes depending on the allergens on your area to promote allergy medicine to photography auctions in the metaverse to raise money for an education foundation.
I’m passionate about technology and finding the right solution for every problem, I’m an accredited expert on Customer Experience so I’m very good at mapping journeys and finding digital solutions for every touchpoint, which sounds boring but is the first step into awesome, creative digital solutions.
02Skills
Programming
HTML
PHP
Javascript
Python
Design
Photoshop
Illustrator
After Effects
Animate
Premiere
Dimension
Management
Basecamp
Zeplin
Teams
Excel -_-
03Experience
2019 – now VMLY&R Spain / Creative Tech Director
2016 – 2019 Y&R Madrid / Digital Development & Innovation Director
2015 – 2016 Awesome Web Marketing / Programming Director
2013 – 2015 Wunderman Bogotá / Programming Director
2013 – 2015 Y&R Bogotá / Creative Director
04Bio
Birthday 1982.06.29 Líbano, Colombia
Languages Spanish & English (Native Level)
Nationality Colombian (Spanish Residency)
05Education
2021 Customer Experience
2019 Human Center Design
2010 Graphic Design
2006 Psychology
2002+ Programming
06Personality
Easygoing, friendly, responsible, funny, teamworker, great at managing crisis, selling ideas and telling bad jokes.
07Interests
The Metaverse, technology, customer experience, human design, movies, travel, podcasting, illustration, photography, music.
08Some Accolades
Customer Exprience Certified by Forester.
Winner of several advertising awards including Golden and Bronze Cannes Lions.
09Some Clients
Coca Cola, Telefónica, Ford, Fiat, Foster’s Hollywood, British American Tobacco, Microsoft, LG, Cinfa, Procter & Gamble, beIN Sports, Movistar Series.
10Featured work
Game is not over
Client: Virtual Hero
Scope: Direction, UX, Development
Abstract: An interactive game where you use your smartphone as controller and any computer screen as display to promote the launch of the animated TV show "Virtual Hero".
#VendoOpelCorsa
Client: Opel
Scope: Direction
Abstract: A social media activation based on social listening that took control over the conversation around one of the most topical jokes in spanish culture.
The Billboard that says yes
Client: Cruz Roja
Scope: Direction, Development, UX
Abstract: An interactive billboard for homeless people that showed them live information about shelters, free food, weather, etc.
A Billboard for your Eyes
Client: Federópticos
Scope: Direction, Development, UX, Programming
Abstract: A billboard that detected if you had problems reading the copy using face recognition software and showed a promotion accordingly.
Emoticoke
Client: Coca Cola Puerto Rico
Scope: Digital Direction, Web Design, Development
Abstract: The first ever web domain using the smile emoji instead of regular characters.
Fifa 14
Client: Microsoft
Scope: Art direction, Motion Graphics, Digital direction
Abstract: To celebrate the first time Fifa 14 showcased colombian teams we replaced the replay shots from a live match with gameplay footage of the exact same play.
Safe Window
Client: beIN sports
Scope: Direction, Development, UX, Programming
Abstract: A football news website disguised as the software you regularly use in your job. We had a selection of 11 different interfaces from email, to spreadsheets, to 3D software.
True Colors
Client: beIN sports
Scope: Direction, Development, Programming
Abstract: An algorithm that helped color blind people see football games in a better way.
Live Preroll
Client: beIN sports
Scope: Direction, Development, Programming
Abstract: The only preroll that showed a live feed of the most important football match in Spain. We created our own media platform to display it on a renowned sports online magazine.