2024-today GenAI Course Director Brother School of Creative Spain

2023-today Creative Tech Director for Coca ColaWPP Europe

2019-2023 Creative Tech DirectorVML EMEA

2016-2019 Digital Development & Innovation DirectorYoung & Rubicam Spain

2015-2016 Programmer LeadAwesome Web Marketing EEUU

2013-2015 Creative DirectorYoung & Rubicam Colombia

2021 Customer ExperienceForester

2019 Human Center DesignAcumen Academy

2010 Graphic DesignUniversidad Nacional de Colombia

2006 PsychologyUniversidad Nacional de Colombia

2002+ ProgrammingUniversidad de los Andes & others

Digital Activations Coca Cola - All BrandsFor the past year, I've been managing all digital and most OOH activations for Coca-Cola Europe. This includes all sorts of games and experiences in the Coca-Cola App and on digital OOH screens.

GenAI Class Brother School of CreativeI direct the GenAI course at Brother, where I teach how to use generative AI tools in a creative setting.

Public Speaking VariousI'm a speaker on innovation and emerging technology subjects. I've done talks and workshops worldwide on topics like AI, Metaverse, or AR.

Club Bayer BayerA metaverse space where pharmacists can find information about Bayer products and participate in events, talks, and games to earn points.

Game is not over Virtual Hero (Movistar+)An interactive game where you use your smartphone as a controller and any computer screen as a display to promote the launch of the animated TV show,

#VendoOpelCorsa OpelA social media activation based on social listening that took control over the conversation around one of the most topical jokes in spanish culture.

A Billboard for your Eyes FederópticosA billboard that detected if you had problems reading the copy using face recognition software and showed a promotion accordingly.

Emoticoke Coca ColaThe first ever web domain using the smile emoji instead of regular characters.

Fifa 14 MicrosoftTo celebrate the first time Fifa 14 showcased colombian teams we replaced the replay shots from a live match with gameplay footage of the exact same play.

Safe Window beIN SportsA football news website disguised as the software you regularly use in your job. We had a selection of 11 different interfaces from email, to spreadsheets, to 3D software.

True Colors beIN SportsAn algorithm that processed live video to help color blind people see football games in a better way.

Live Preroll beIN SportsThe only preroll that showed a live feed of the most important football match in Spain. We created our own media platform to display it on a renowned sports online magazine.